MIDU Privacy Center
Privacy Policy
This Privacy Policy explains how Midu collects, uses, stores, and protects personal information when you visit our website, place an order, contact us, or interact with our services.
Introduction
This Privacy Policy explains how Midu (“Midu”, “we”, “our”, or “us”) collects, uses, shares, and protects personal information through www.midu.uk.
By using our website, creating an account, placing an order, contacting us, or subscribing to updates, you acknowledge that your personal information will be handled as described in this Privacy Policy.
Information we collect
We may collect the following types of personal information depending on how you use our website:
Name, username, billing name, shipping name, and account details.
Email address, phone number, billing address, shipping address, and communication preferences.
Products ordered, order history, delivery details, returns, refunds, customer service records, and transaction references.
IP address, device type, browser type, operating system, pages viewed, referral source, approximate location, and cookie preferences.
Email subscription status, marketing preferences, campaign source, and interaction with marketing content where applicable.
How we use personal information
We use personal information only where we have a valid reason to do so. Common purposes include:
Processing purchases
To confirm orders, process payments, arrange delivery, handle returns, and provide customer support.
Protecting the website
To prevent fraud, detect misuse, secure accounts, and maintain website reliability.
Customer communication
To respond to questions, send service messages, manage complaints, and provide order updates.
Website performance
To understand browsing behaviour, improve product pages, and optimise website usability.
Lawful bases for processing
Depending on the activity, we may rely on one or more lawful bases, including performance of a contract, legitimate interests, consent, and legal obligations.
Used when we need your information to process an order, deliver goods, handle returns, or provide customer support.
Used for optional cookies, email marketing, or similar activities where your permission is required.
Used when we must keep certain records for tax, accounting, consumer protection, fraud prevention, or regulatory reasons.
Used to improve our website, prevent fraud, understand business performance, and protect our legal rights where your rights do not override those interests.
Who we share information with
We may share personal information with trusted service providers only where necessary to operate the website and fulfil our services.
We do not sell personal information. Where third-party providers process information for us, we expect them to use it only for the agreed service and to protect it appropriately.
International transfers
Some service providers may process information outside the United Kingdom. Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place, such as contractual protections or recognised transfer mechanisms where required.
How long we keep information
We keep personal information only for as long as necessary for the purpose for which it was collected, including to provide services, meet legal obligations, resolve disputes, prevent fraud, and maintain business records.
Kept for the period required for accounting, tax, consumer service, and legal record purposes.
Kept for as long as needed to handle enquiries, disputes, or service follow-up.
Kept until you unsubscribe, withdraw consent, or the data is no longer needed.
Stored in your browser until cleared, changed, or reset by a new policy version.
Your rights
Depending on your location and applicable law, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal information. You may also withdraw consent where processing is based on consent.
To exercise these rights, contact us at [email protected]. We may need to verify your identity before responding.
Cookies and similar technologies
We use cookies and similar technologies to operate the website, remember preferences, measure performance, and manage optional analytics or marketing features. For more details, please read our Cookie Policy.
Privacy questions?
If you have questions about this Privacy Policy or how we handle personal information, please contact us.
