MIDU Privacy Center
Cookie Policy
This Cookie Policy explains how Midu uses cookies and similar technologies to operate our website, support a secure shopping experience, remember selected preferences, and manage optional analytics or marketing features only where permitted.
Accept All
Allows essential, analytics, marketing, and preference cookies.
Reject Optional
Rejects analytics, marketing, and preference cookies that are not strictly necessary.
Manage Settings
Lets you choose which optional cookie categories you want to allow.
Introduction
This Cookie Policy explains how Midu (“Midu”, “we”, “our”, or “us”) uses cookies and similar technologies on www.midu.uk.
Cookies and similar technologies help our website work properly, keep your shopping experience secure, remember certain preferences, understand how visitors use our website, and, where you allow it, support advertising and measurement activities.
This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal data more generally.
What are cookies?
Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your browser or device and store certain information, such as items in your basket, login status, language preferences, or analytics identifiers.
Similar technologies
Similar technologies may include pixels, tags, local storage, session storage, scripts, SDKs, device identifiers, and other tools that store or access information on your device.
How we use cookies
We use cookies and similar technologies for the following purposes:
Website operation
To make the website work, support security, fraud prevention, cart, checkout, and account login.
Performance insight
To understand traffic, page performance, product browsing behaviour, and shopping journey quality.
Campaign measurement
To measure advertising activity, limit repeated ads, and support more relevant product content.
Browsing continuity
To remember language, currency, region, recently viewed products, or display settings.
Types of cookies we use
Essential Cookies
Essential cookies are required for the website to work correctly. These cookies support core functions such as security, fraud prevention, page navigation, account login, shopping basket, checkout, and remembering your cookie consent choices.
midu_cookie_consent_v2
Stores your cookie consent choices, policy version, consent version, and saved time.
Provider: Midu Duration: Until changed, cleared, or reset by a new policy versionWordPress session cookies
Support website security, login sessions, and basic WordPress functionality.
Provider: WordPress / Midu Duration: Session or limited durationWooCommerce cart and checkout cookies
Support cart, checkout, product basket status, and shopping session functions.
Provider: WooCommerce / Midu Duration: Session or limited durationAnalytics Cookies
Analytics cookies help us understand how visitors use our website. We only use analytics cookies where you have allowed them through our Cookie Settings.
_ga / _ga_*
Used to distinguish visitors and understand website usage if Google Analytics is enabled.
Provider: Google Analytics Duration: Usually up to 2 years_gid
Used to distinguish visitors for analytics reporting where applicable.
Provider: Google Analytics Duration: Usually up to 24 hoursClarity / heatmap identifiers
Help analyse browsing behaviour, page interaction, and website usability if used.
Provider: Microsoft Clarity or similar tools Duration: Varies by providerMarketing Cookies
Marketing cookies and similar technologies may be used to measure advertising performance, understand campaign effectiveness, limit repeated ads, and provide more relevant advertising or product content.
_gcl_*
Used for Google advertising measurement and conversion attribution where enabled.
Provider: Google Duration: Usually up to 90 days_fbp / _fbc
Used for Meta advertising measurement, attribution, and ad delivery where enabled.
Provider: Meta Duration: Usually up to 90 days_ttp / TikTok identifiers
Used for TikTok advertising measurement and campaign attribution where enabled.
Provider: TikTok Duration: Varies by providerPinterest / Microsoft Ads / other ad pixels
Used to measure advertising activity and campaign performance where enabled.
Provider: Third-party advertising platforms Duration: Varies by providerPreference Cookies
Preference cookies help us remember choices you make on the website, such as language, currency, region, recently viewed products, or display preferences.
Language / currency preference
Remembers selected language, region, or currency settings where available.
Provider: Midu or website plugins Duration: Varies depending on settingsRecently viewed items
Helps display recently viewed products or improve browsing continuity.
Provider: Midu / WooCommerce / theme plugins Duration: Varies depending on settingsThird-party cookies and services
Some cookies and similar technologies may be set by third-party providers when those services are enabled. These providers may process information such as your device information, browser information, IP address, page interactions, referral source, and advertising identifiers.
Third-party providers may use cookies and similar technologies according to their own policies. We recommend reviewing their privacy and cookie information where relevant.
Google Consent Mode
Our website may use Google Consent Mode to communicate your cookie choices to Google tags. By default, analytics and advertising storage are set to denied unless you choose to allow the relevant categories.
If you accept analytics or marketing cookies, we update the consent signal accordingly. If you reject optional cookies, analytics and advertising storage remain denied, and optional tracking cookies should not be used for those purposes.
Local storage and similar technologies
In addition to cookies, we may use browser local storage or similar technologies to remember your cookie preferences. For example, your consent choice may be saved in your browser under a key such as midu_cookie_consent_v2.
Local storage helps us remember whether you accepted, rejected, or customised your cookie preferences, so that we do not show the banner repeatedly unless the policy version changes, your browser data is cleared, or you update your settings.
Consent record
Your selection may include the cookie categories chosen, consent version, policy version, source of the choice, and saved time.
How to manage your cookie choices
Allows all cookie categories listed in our Cookie Settings.
Rejects analytics, marketing, and preference cookies that are not strictly necessary.
Lets you choose which optional categories you want to allow.
You can change or withdraw your consent at any time by using the Cookie Settings link or button on our website. If you withdraw consent, this will not affect the lawfulness of any processing based on consent before it was withdrawn.
Browser controls
You can also control cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive a warning before cookies are stored.
Please note that if you block all cookies, some website features may not work properly, including account login, cart, checkout, security, or preference features.
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our website, technologies, legal requirements, or business operations.
If we make material changes to how we use cookies, we may ask you to review or update your cookie choices again.
Questions about cookies?
If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact us.
